paper graphic design from the 1920s to the 1970s

This is the last of the Erik Nitsche luggage labels I have in my collection. As noted in the prior luggage label post, buy cialis online  Erik Nitche is best know for his work in the United State after 1939 for General Dynamics, cialis canada unhealthy  where he relocated before World War 2. Nitsche also did work for Osram, find a subject of this post on 15 May 2013.

This label was part of the same series of luggage labels in the previous post, part of campaign for the Hotel Transatlantique. This label is for a property in Timgad, Algeria.

Hotel Transatlantique, Timgad, Algeria

In addition to travel brochures, booklets, labels and post carts, I have about half (90) of the pre-1945 run of the German design magazine Gebrauchsgraphik (International Advertising Design) which was founded and published by Prof H.K. Frenzl in Berlin from 1924 to 1944 (the same year Graphis started in Switzerland by Walter Herdeg). Gebrauchsgraphik was restarted in 1950 in Munich as Novum Gebrauchsgraphik which still exists today as Novum.

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This is a repost because I completely got the artist wrong. I thought it was Erik Nitsche but it is actually Walter Nehmer. See Gebrauchsgraphik Volume 4, viagra buy cialis Number 11, viagra November 1927  (in my collection but not online). The images are signed “-N-”

Lights, radios, tubes were symbols of modernity and their manufacturers supported some of the best modern graphic design of the period. Osram was one of the leading companies which employed this kind of design in their advertisements. These two examples are stand-alone (12″ x 16″) small sized advertisements that were meant to be hung in store windows or on walls.

This was created by Walter Nehmer in the later 1920s and were part of a wide campaign by the company. I can find no information about Nehmer. I did find this picture on Twitter showing Nehmer’s office address as advertised in the 1920s.

Osram Advertisement by Walter Nehmer, 1930s

This example is for another Osram ad that still has the strings from which it hung from the store wall attached. I love the both and will dig up some others to post later.

Osram Advertisement by Walter Nehmer, 1930s

This blog is a big fan of Herbert Matter’s work while in Switzerland in the mid-1930s before he moved to the United States. This brochure for Engelberg – the town where Matter was born in 1907 – was part of a campaign promoting his hometown. The image below is from a travel brochure in my collection issued as part of the campaign. The same image was used on posters, buy viagra sovaldi in print advertisements, discount viagra ampoule on postcards and poster stamps, medical which was the overall unified campaign.

Engelberg – Trübsee, by Herbert Matter, 1934, Front Cover

This image combines the classic photomontage that Matter employed in this period. The brochure is a beautiful combination of graphic design, photomontage,and typography all designed to visually advertise Engelberg. In fact, the Smithsonian’s National Design Museum just featured the poster version as the “Object of the Day” on its website on 5 April 2013. Ethan Robey noted:

“How can you not love that glove? It takes up nearly half the image, so bold yet enigmatic. The gloved hand and the face of the exuberant young woman are likely separate images, brought together—brought into meaning with each other—purely by their adjacency. The photomontage does not quite read as a coherent image, but as a set of concentric ideas, an image more potent than a single photograph of both objects could capture. Without explicitly showing any particular activity, the poster evokes modern technology, natural beauty and winter fun, linking them all to an idea of Switzerland.”

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This is one of my favorite items in my collection. It is from 1932 for the Italian resort of San Remo. It was designed by Mario Puppo for the “Mostra Nazionale di Floricoltura” or National Exhibition of Flowers in San Remo, buy viagra ed 3 –  7 April 1932. It is an example of stencil typography. Beautiful. Elegant. I love it.

best cialis diagnosis "Mostra Nazionale di Floricoltura, pills " 1932″ alt=”San Remo, "Mostra Nazionale di Floricoltura," 1932″ src=”http://travelbrochuregraphics.com/blog/wp-content/uploads/2013/05/san_remo_cover_1932.jpg” width=”350″ height=”537″ /> San Remo, “Mostra Nazionale di Floricoltura,” 1932

San Remo, “Mostra Nazionale di Floricoltura,” 1932, Intro

San Remo, “Mostra Nazionale di Floricoltura,” 1932, Full View

Italy had what I consider to be the best graphic design of all the countries in Europe. These ads are from a small magazine or journal about 10″ x 4″ in size but yet contain wonderful examples of Italian art deco design from the 1930s.  These are just a few of the examples in my collection.

These three examples were removed from the magazine or journal that they had been in so I do not know the dates. The three are signed but I can not find any information about the artists.

viagra generic viagra Torino, viagra Via Pier Carlo Boggio 20, signed "G. Banchi", circa 1934″ alt=”Ad: "Westinghouse Frenie Segnali", Torino, Via Pier Carlo Boggio 20, signed "G. Banchi", circa 1934″ src=”http://travelbrochuregraphics.com/blog/wp-content/uploads/2013/05/westinghousignal.jpg” width=”350″ height=”471″ /> Ad: “Westinghouse Frenie Segnali”, Torino, Via Pier Carlo Boggio 20, signed “G. Banchi”, circa 1934

Ad, “Bells Oropa,” circa 1934. Signed “SIG”

Ad, “Servizio Luce Trene FF. SS. Zona Sud Accumulatori Dott.Scaini S.A.”, circa 1934, signed “Bassi”

Airplane travel, viagra buy ailment especially so soon after World War 2 (1953), viagra buy help was as glamorous as it was different. This Swissair brochure, however, represents the steady transition from elite activity to a means of travel for the majority.

This swissair example from 1953 in Italian says: “Fate il vostro prossimo viaggio con la societá svizzera di navigazione aerea, che unisce, nella sua attivatà, la proverbial precision degli orologi e la tradizionale ospitalità degli alberghi svizzeri” or in English, “Take your next trip with Swiss air navigation, which combines in its Activity, the proverbial precision of the clocks and the traditional hospitality of the Swiss hotels.”

Swissair Brochure 1953, Front Cover

The brochure also bears the stamp of the travel agency where it was distributed: “S.I.O. Shipping International Organization, Via Morone, 8-Telef. 790.296 MILANO.” The design of the brochure, which is unsigned, represents a part of the the beginnings the modern post-war design with elements of  the Swiss Graphic Design that so influenced all of modern graphic design.

Swissair Brochure 1953, Inside View

Swissair Brochure 1953, Back Cover

Scintilla does not appear to exist anymore but they produced a number of beautiful brochures in the 1920s and 1930s. Scintilla manufactured batteries, discount cialis troche lights, cialis generators and other car engine parts and accessories. I have a number in my collection. This one focuses on “Die Letzten Grossen Scintilla Erfolge” (“Recent Scintilla Successes”). The brochure is about stop and running lights.

medical 1930″ alt=”"Die Letzten Grossen Scintilla Erfolge" ("Recent Scintilla Successes"), 1930″ src=”http://travelbrochuregraphics.com/blog/wp-content/uploads/2013/05/scintillalight1.jpg” width=”300″ height=”442″ /> “Die Letzten Grossen Scintilla Erfolge” (“Recent Scintilla Successes”), 1930

Scintilla Schluss- und Stoplanterne, 1930, Back Cover

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