Luggage Label by Erick Nitsche and Gebrauchsgraphik Article, 1929

This is the last of the Erik Nitsche luggage labels I have in my collection. As noted in the prior luggage label post, buy cialis online  Erik Nitche is best know for his work in the United State after 1939 for General Dynamics, cialis canada unhealthy  where he relocated before World War 2. Nitsche also did work for Osram, find a subject of this post on 15 May 2013.

This label was part of the same series of luggage labels in the previous post, part of campaign for the Hotel Transatlantique. This label is for a property in Timgad, Algeria.

Hotel Transatlantique, Timgad, Algeria

Hotel Transatlantique, Timgad, Algeria

In addition to travel brochures, booklets, labels and post carts, I have about half (90) of the pre-1945 run of the German design magazine Gebrauchsgraphik (International Advertising Design) which was founded and published by Prof H.K. Frenzl in Berlin from 1924 to 1944 (the same year Graphis started in Switzerland by Walter Herdeg). Gebrauchsgraphik was restarted in 1950 in Munich as Novum Gebrauchsgraphik which still exists today as Novum.

In 1933, Gebrauchsgraphik came under the authority of Nazi censors, eventually becoming the house organ of the official Union of Graphic Designers. H.K. Frenzl died suddenly in 1938 in what many suspected was a suicide in disappointment and what had come to be in Germany. The below quote is from the only journal article I am aware of on Gebrauchsgraphik from the Journal of Design History, Vol. 5 No. 1 1992, by Jeremy Aynsley, here (behind a paywall).

“Gebrauchsgraphik, Monatschrift zur Förderung künstlerischer Reklame (Commercial Graphics, Monthly Magazine for Promoting Art in Advertising), which was published in Berlin from 1924 until 1944, was one of the first-generation graphic design journals in Europe. It followed the poster movement and typographic reforms associated with German Jugendstil and their respective literature in the pre-1914 years and developed them in new directions. Gebrauchsgraphik published some of the first reviews of an activity still to be termed ‘graphic design’, together with articles on book design, advertising, publicity and packaging. In the years before the Second World War, Gebrauchsgraphik established itself as a successful bilingual (German-English) publication, with a hiatus between 1944 and 1950. Then it was relaunched from Munich where it is still published under the revised title of novunm Gebrauchsgraphik.'”

The December 1929 issue featured an overview of Erik Nitsche, then an up-and-coming graphic designer. Click the images for larger views on Flickr.

Gebrauchsgraphik, December 1929

Gebrauchsgraphik, December 1929

Gebrauchsgraphik December 1929, article on Erik Nitsche, with the luggage labels for the Hotel Transatlantique

Gebrauchsgraphik December 1929, article on Erik Nitsche, with the luggage labels for the Hotel Transatlantique

Gebrauchsgraphik December 1929, article on Erik Nitsche, with the luggage labels for the Hotel Transatlantique

Gebrauchsgraphik December 1929, article on Erik Nitsche, with the luggage labels for the Hotel Transatlantique

Gebrauchsgraphik December 1929, article on Erik Nitsche

Gebrauchsgraphik December 1929, article on Erik Nitsche

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