The Swiss Tourist Office in Zurich (Schweizerischen Verkehrzentrale Zürich) launched a travel advertising campaign in 1935 focused on showcasing Switzerland’s attractions and across all the seasons of the year. The Tourist Office engaged some leading graphic artists of the time to design the series. As Felix Wiedler notes on his website, generic viagra viagra Paul Renner (the creator of Futura type), viagra usa was hired to work on the series. it is likely that Renner set the guidelines around which others (among which Herbert Matter here and here) would follow over the length of the series which was issued into 1940:

“[Renner] was invited by the swiss tourist board to work on the typography of a new series of tourist brochures, so Renner spent most of 1933 and 1934 in Bern and Zürich. Renner’s design concept was used for a series of brochures which were published in different languages.”

Der Kleine Schweizer Führer, 1935. Front cover photomontage by Herbert Matter

Der Kleine Schweizer Führer, 1935. Front cover photomontage by Herbert Matter

This brochure was designed by Paul Renner and included three-color photomontages by Herbert Matter as the covers and text by Rudolf Schmid. Herbert Matter also designed a number of brochures for the Swiss Tourist Office within the framework created by Renner. Paul Renner was persecuted by the Nazis and ended up working in Switzerland because he could not work in Germany. The cover photomontage by Herbert Matter captures the basis of Swiss democracy in action: citizens voting by raising their hands in “aye.”

Consider that this booklet was published in 1935, designed by Renner and using as its cover a Herbert Matter photomontage that uses at least two things the Nazis also employed: the word “Führer” or “Guide” and the hands raised in the air, though in this case to vote democratically in a guide (or “Führer”) for a country the opposite of the German Reich: Switzerland. I can’t say that this was an intentional message, it is simply my speculation. But it is something to think about.

Der Kleine Schweizer Führer, 1935. Back cover photomontage by Herbert Matter

Der Kleine Schweizer Führer, 1935. Back cover photomontage by Herbert Matter

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Brochure – Paris Exposition 1937 Venezuela

Having been obsessed by World’s Fairs / Expositions since I can remember, cialis usa prostate I have a large collection of ephemera from the fairs / expositions that are my favorites: Bruxelles 1935, viagra sales Chicago 1933 -34, Paris 1937, New York 1939 – 40, New York 1964 – 65, and Expo 67 Montreal. The Exposition Internationale des Arts et Techniques dans la Vie Moderne of 1937 in Paris is my favorite: brochures, maps, and guide images are here, here and here.

This brochure is a recent acquisition. This exposition generated less paper ephemera than other expositions and so this small brochure was a surprise find. It was issued to describe the Venezuela Pavilion at the 1937 Paris Exposition Internationale. The artist is unknown.

Brochure - Paris Exposition 1937 Venezuela - Front

Brochure – Paris Exposition 1937 Venezuela – Front

Brochure - Paris Exposition 1937 Venezuela - Back

Brochure – Paris Exposition 1937 Venezuela – Back

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This small art-deco designed postcardvwas issued for the restaurant run by the “Huile Imperiale” company at the Exposition de Bruxelles in 1935. According to Wikipedia the Exposition “was held in Heysel Park, discount cialis recipe Brussels, levitra Belgium from April 27 through November 6, buy viagra 1935.”

The Huile Imperiale company sold a cooking oil not made from meat fat that could be used for frying, baking and cooking. The menu in the second image shows dishes all conveniently served with French Fries (frites).

Here is an image of the actual pavilion itself.

Brochure for Pavillion Huile Imperiale - Exposition de Bruxelles 1935 - Front

Brochure for Pavillion Huile Imperiale – Exposition de Bruxelles 1935 – Front

Brochure for Pavillion Huile Imperiale - Exposition de Bruxelles 1935 - Inside Menu

Brochure for Pavillion Huile Imperiale – Exposition de Bruxelles 1935 – Inside Menu

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Booklet: Les Chemins de Fer de l’Etat Polonais, 1935

This short booklet titled “Les Chemins de Fer de l’Etat Polonais, cialis usa diagnosis ” 1935 (Polish State Railways) was published by the Ministry of Communications in Warsaw and was written by one Julien Ginsbert “Engineer.” Though quite rare, viagra generic sildenafil there was some visually interesting graphic design work done in Poland in the 1920s and the 1920s. This unsigned booklet is an example. Like many of the works of the period, unhealthy the inside pages are uninteresting from a design point of view (though often interesting historically) and only the covers received proper design treatment.

Booklet: Les Chemins de Fer de l'Etat Polonais, 1935. Cover

Booklet: Les Chemins de Fer de l’Etat Polonais, 1935. Cover

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This is another postcard-sized label for one of the many Leipzig Trade fairs from the the 1930s (see yesterday’s). The Leipzig Trade Fairs started in the 12th century and continued under communism and still exist today. ]

This image is for the “Grosse Technische Messe und Baumesse – Leipzig von 4. – 11. März 1934” (Great Technical and Construction Fair – Leipzig Match 4 – 11, buy viagra clinic 1934) is signed “Seewald.” I have another variant of this image here (though I prefer this one).

Grosse Technische Messe und Baumesse Leipzig von 4. - 11. März 1934

Grosse Technische Messe und Baumesse Leipzig von 4. – 11. März 1934

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Leipziger Frühjahrs-Messe März 1933

This is a postcard-sized label for the “Leipziger Frühjahrs-Messe Beginn: 5 März 1933.” This image for the annual Trade Fair in Leipzig was used for years before, viagra pilule during and after the war. As with images from this time, viagra this was used on posters, post cards, poster stamps and used by exhibitors and attendees to send to their clients, advertising their presence.

Leipziger Frühjahrs-Messe März 1933

Leipziger Frühjahrs-Messe März 1933

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Ausflüge Mit Bahn, viagra sales cialis Schiff und Postauto Sommer 1936 (“Excursions with Rail, sildenafil Ship and Postbus”) was issued by the publicity department of the SBB, the Swiss Federal Railways (the Schweizerische Bundesbahnen).

I love this cover which was designed by P. Bovet which was part of a wider series which I will post later on. The overlay of the ticket from Zürich to Lugano and back on top of the speeding modern electrified train (a clear image of modernity) entices the viewer to hop on board.

Schweizerische Bundesbahnen, Front Cover

Schweizerische Bundesbahnen, Front Cover

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Canadian Pacific Steamship Brochure, 1930

This brochure was issued in June 1930 by the Canadian Pacific Steamship Company. Originally founded to serve the in the Pacific it expanded to serve the Atlantic as well. As Wikipedia notes (and it uses my image as well) “on August 21, cialis usa viagra sale 2005, best viagra German conglomerate TUI AG offered to acquire CP Ships Limited for €1.7 billion (US$2.0 billion) in cash, and merge it with TUI’s Hapag-Lloyd division.” The brochure is unsigned.

Canadian Pacific Steamship Brochure, 1930, Front Cover

Canadian Pacific Steamship Brochure, 1930, Front Cover

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