Shell Essences et Huiles circa 1932

Royal Dutch Shell – through it’s brand – Shell has been a major player in the international petroleum market for decades. Shell produced some wonderful advertising material in the 20th century and this is one of them. This example from the 1930s is wonderful. It is a notebook for drivers reminding them of Shell gas (petroleum and oil for their cars).

The design – and the item is unsigned – is wonderful and captures the modern spirit of the 1930s: movement, viagra usa viagra speed, shop the car as the representation of modernity. Here it is:

Shell Essences et Huiles circa 1932. Front Cover

Shell Essences et Huiles circa 1932. Front Cove

Shell Essences et Huiles circa 1932. Back Cover

Shell Essences et Huiles circa 1932. Back Cover

 

Shell Essences et Huiles circa 1932. Inside View One

Shell Essences et Huiles circa 1932. Inside View One

Shell Essences et Huiles circa 1932. Inside View Two

Shell Essences et Huiles circa 1932. Inside View Two

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