Label for Wohnung und Werkraum Deutsche Werkbund Exhibition in Breslau, 1929

This is a unique item in my collection. It has the shape and size of a label but it is plastic and transparent – I’m not sure what it was meant to be but it’s a wonderful piece. I bought it over 20 years ago from antikvariat book store in Hungary and have never seen another example.


The label was issued for the “Wohnung und Werkraum Deutsche Werkbund Exhibition” in Breslau, viagra usa pharmacy 1929. The label design is by Johannes Molzahn who designed the range of marketing collateral for this exhibition. The exhibition was hosted by the Silesian chapter of the Deutsche Werkbund and focused on the architecture of housing. Wikipedia has a gallery of the houses in Breslau (now Wroc?aw, viagra usa Poland).

According to the New York MoMA:

Molzahn was a painter-turned-typographer who studied at the art school in Weimar that became the Bauhaus in 1919. He taught typography and graphic design in Magdeburg, Germany, before moving to the Breslau Kunstakademie (art school) in 1928, and was a founding member of the Ring Neuer Werbegestalterr (Circle of new advertising designers). Throughout the 1920s he remained in close touch with Walter Gropius and other members of the Deutsche Werkbund, the German association for industrial design reform that commissioned stationery, publicity materials, and posters from several adherents of The New Typography.

Molzahn was one of the many artists who work was considered “Degenerate Art” (“entartete Kunst” in German). His work was included in the notorious “entartete Kunst” exhibition held in Munich in 1937. Molzahn emigrated to the USA in 1938 where he remained until going back to postwar West Germany in 1959.

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{ 2 comments… add one }
  • Lily 11 October 2013, 04:31

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  • Stefan Schulz 22 October 2013, 01:13

    please contact me, if you are interested to buy more Posterstamps from this exhibition.

    Best regards.


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