Davos Travel Brochure by Herbert Matter, circa 1935

As noted in previous posts, viagra canada viagra this blog is a big fan of Herbert Matter. I am happy to have the chance to feature this travel brochure that Matter designed for Davos around 1935. This brochure comes from the collection of Felix Wiedler, cialis sales one of whose projects is “book (design) stories from new typography to swiss style” and he was gracious enough to send some scans of the brochure. As noted in this post:

Herbert Matter was a pioneer in so many ways: photomontage combined with overprinting and accentuated with the use of the airbrush, modern design and typography, color; in other words a whole new vernacular of graphic communication that we today in the 21st century take for granted. He was also lucky to be in the right place at the right time(s).

Davos Travel Brochure by Herbert Matter, circa 1935 Front Cover

Davos Travel Brochure by Herbert Matter, circa 1935 Front Cover

Matter designed this brochure during his productive stay in Zürich from 1932 to 1935, before heading to the USA in 1936.

Matter produced a number of brochures in this period for various Swiss resorts as well as a major campaign for the Swiss Tourist Office in Zurich (“SVZ” – Schweizerischen Verkehrzentrale Zürich) advertising travel in Switzerland.

In an article in from the 15 February 1936 issue of Arts et Métiers Graphiques, No. 51 which was discussed here (the post has the full translated text in English as well as links to the original French on Flickr), Matter states:

“I created my first pamphlet in 1932 for my hometown and in 1933 – 1934….  Engelberg, satisfied with my first production, asked for the poster that you know: the girl in Norwegian glove. The PKZ department store, the resorts of Interlaken, Andermatt, and Davos then wanted advertising leaflets. Finally, I had the pleasure of working for the ‘Swiss National Tourist Office,’ who ordered a prospectus of 64 pages, one for ‘the summer,’ another for ‘the winter,’ and several posters.”

This brochure and others from Matter during this period were featured in special issue of Typographische Monatsbätter number 7, 1933 “Sonderheft Verkehrsbung” (Tourism Advertising). Besides Matter’s own words on this brochure, citation in Typographische Monatsbätter, the 4th Scan below contains a photo of Trudi Hess, (see third photo) a model who worked with Matter in Zürich during this period and who shows up in a number of Matter’s photographs, brochures, posters, magazine design, etc (also see page 11 – 12 of this online booklet).

Davos Travel Brochure by Herbert Matter, circa 1935 View One

Davos Travel Brochure by Herbert Matter, circa 1935 View One

Davos Travel Brochure by Herbert Matter, circa 1935 View Two

Davos Travel Brochure by Herbert Matter, circa 1935 View Two

Davos Travel Brochure by Herbert Matter, circa 1935 View Three, with Trudi Hess inb the photo on the lower right

Davos Travel Brochure by Herbert Matter, circa 1935 View Three, with Trudi Hess in the photo on the lower right

Davos Travel Brochure by Herbert Matter, circa 1935 View Four

Davos Travel Brochure by Herbert Matter, circa 1935 View Four

Davos Travel Brochure by Herbert Matter, circa 1935 View Five

Davos Travel Brochure by Herbert Matter, circa 1935 View Five

Davos Travel Brochure by Herbert Matter, circa 1935 View Six

Davos Travel Brochure by Herbert Matter, circa 1935 View Six

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