Shell Motor Oil Ad from Cover Italy, 1928

Automobile ads from the 1920s and the 1930s are among my favorites: movement, discount cialis sales modern design, all come together around an object that was clearly a sign of the future and the new. Automobile companies and the companies that supported them (in this case Shell) made full use of this fact in their advertising.

This ad is the back page of an Italian magazine of the period after Mussolini’s seizure of power. As such the magazine’s title: “Lo Sport Fascista,” November 1928 (note: blogging about this in no way represents support on my part for the content).

Shell motor gasoline (petrol in the UK or benzina in Italian) and motor oil were frequent advertisers in this period and Shell’s ads often contained graphics designed by the leading graphic designers of the times. This ad is signed “Renzo Bassi” who designed a large number of Shell ads. I can find no good reference (yet) on line to Bassi. If anyone knows anything about him please let me know.

Shell Motor Oil Ad from Italy, 1928 by Renzo Bassi

Shell Motor Oil Ad from Italy, 1928 by Renzo Bassi

Cover, Lo Sport Faschista, November 1928

Cover, Lo Sport Faschista, November 1928

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